Our Story
Brand Origins
In 2018, Lee, the founder, was inspired by the love, affection and friendship around her and had the idea of an original design combining handmade rope making with sterling silver. This idea of infusing love and tenderness into jewellery has led to the birth of J.Endéar ever since.
Why called J.Endéar
J, the initials of jewellery; En, meaning in, and Dear, meaning dear, J.Endéar believes that jewellery is not only an expression of beauty, but also a reflection of life's wisdom through its design. As such, it is in fact an outward embellishment of the individual's soul. At the same time, through the designer, to the various steps of the processor, and then to the final wearer, the subtle connection between human emotions, warmth and love in which to pass.
Development of the brand
Dedicated to handmade crafts and original designs, J.Endéar has launched the Braided Rope Collection, the Lucky Red Rope Collection and the Nautical Rope Collection.
Each vibrant colour of the braided bracelets is a reminder to live a life full of love and joy.
Red Rope Bracelets will bring you good luck, protection, love, wisdom, balance or any other positive energy. Nautical bracelets express passion and sportsmanship for the outdoor sport of sailing with passion and positive energy.
All jewellery has a beautiful meaning and conveys a positive attitude towards life.
Brand Vision
Happify your daily life is our vision. May our jewellery bring you luck and happiness.
Meaningful J.Endéar Jewelry
